Is the cookie from doubleclick.com spyware?
You decide if it is spyware…..
The suit was filed in California Superior Court, Marin County, by attorneys representing Hariett Judnick and seeking to represent the public in the state of California.
New York-based DoubleClick declined to comment. “Typically we do not comment on any lawsuits going on at DoubleClick,” a company spokeswoman said.
The lawsuit alleges that DoubleClick employs sophisticated computer tracking technology, known as cookies, to identify Internet users and collect personal information without their consent as they travel around the Web.
The suit comes just a month after DoubleClick completed its $1.7 billion acquisition of Abacus Direct, a direct marketing company. The merger was unsuccessfully challenged by privacy advocates, who worried that the deal would chip away at the fragile privacy of consumers on the Internet.
“Based on previous experience…these class-action lawyers follow privacy advocates like ambulance chasers,” said Jason Catlett, founder of Junkbusters, a resource site for privacy-protection measures. “I think it is inevitable that we will see more suits filed.”
Catlett said he believes that DoubleClick’s strategic plans for Abacus are at this point deeply entwined with compiling consumer profiles.
“I don’t know how DoubleClick can back down after having painted (itself) into a corner with the (Abacus) acquisition,” he said.
Earlier this week, DoubleClick confirmed it is forming alliances with Web sites across the Net to create a network that will allow it to track surfers’ personal data and shopping habits.
DoubleClick’s new privacy policy states that the company plans to use this information to build a database profiling consumers. The database will include consumers’ names; addresses; retail, catalog and online purchase histories; and demographic data, according to the policy.
He (She) was surfing porn (I think) – a Reply to Happycabbie
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